Toward Owners’ Control in Digital Data Markets

Finding a good balance between the availability of data for analysis and control that individuals should exercise over their own is key requirement generating innovation growth in our data-driven society. A promising direction development market platforms where can directly provide monetize them by making selectively available to consumers. Data are often based on cloud paradigm be managed parties may not fully trusted, or even malicious, thus introducing new security privacy issues. In this article, we discuss issues challenges toward empowering use platform trading while keeping them. We also how existing techniques possibly adapted address these highlight aspects still need investigated.